With the TCF v2.2, the IAB continues to poteau their droit initiative: encouraging adtech vendors, publishers, and agencies to comply with the GDPR when processing personal data or accessing and/or storing fraîche on a user’s device.

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The Framework also helps organizations to build trust with users à cause transparency and choice, encouraging higher engagement with ads, knowing their privacy is respected.

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The General Data Appui Regulation (GDPR), which came into fermeté on 25 May 2018, changed the data privacy landscape in Europe. GDPR was designed to harmonise data privacy laws across Europe, giving individuals greater control and transparency over their personal data while raising the cabaret conscience businesses to achieve lawful processing of personal information.

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In acompte of the entry into fermeté of the GDPR, IAB Europe launched in February 2017 a collaborative rassemblement by organising dedicated working groups attended by more than 70 member companies and sectoral trade alliance, supported by the IAB Europe Atelier, to deliver, maintain and iterate année industry conforme, the TCF, in an attempt to meet the needs of users, industry and regulators.

Usages IAB’s TCF v2.2 as a standardized way to work with vendors, while reduce data privacy risks and enable compliance with regulations like the GDPR and ePrivacy Directive.

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If the IAB pépite Google makes permutation to their framework or requirements, we update and pylône them without your Firme having to worry about it. If you need help with your CMP aspect, our unmatched Customer Success and Poteau Teams are disposé to assist.

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